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Hey,Whipple, Squeeze This WORK

"The writing is very informal and easy to understand. The authors' wit and humor are also on display. Anyone interested in learning how to write copy for advertisements should read this book." (Choice Connect 2016)

Hey,Whipple, Squeeze This


One of the notable aspects of this book is that it does not pretend to have all the answers because each advertising project needs a unique idea and approach. That is why there is a lot of discussion on generating ideas, differentiating the product in the ad, using metaphors and completing an idea. Further discussion addresses writing the ideal headlines and statements that reflect the brand and backpedaling when a developed idea does not work as the project progresses. Why certain ideas go viral is a topic in the book Contagious.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).

Think of The War of Art as tough love...for yourself. Since 2002, The War of Art has inspired people around the world to defeat "resistance"; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone's butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

By the time you get done reading this book, digital will have disrupted another aspect of the advertising industry. Some agency will have been fired. Another will have folded. And some creative director will have been put out to pasture, all because they didn't become digitally centric enough, fast enough.

Great stories and movies revolve around conflicts. The tension arising out of a conflict of ideas, views, and opinions. Rich vs poor, trust vs deceit, spending vs saving, money vs love. In all of this, you will find a villain, and if you can paint an oversized or overpriced competitor indirectly as the villain, you have an opportunity for making your brand stand out.

I've just finished reading Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition and thought I would pass along some quick tips on creating successful Ads from this book following some advertising tips for animation after effects. Successful video ads first grab our attention (with a surprise, something unusual, something funny, something weird, something shocking, a mystery) and then make us think.

2. In the last few seconds, you have to resolve the story and make an impact. It's best if this is tied to a call to action, but that may not always be possible. At the very least it needs to make us think.

* Full disclosure, I'm an Amazon Affiliate and I do get a very small percentage of the money if you click on the link and buy. It helps out and allows me to create the content that I share here. So if you are interested in the book, please support this blog and buy through the link. Thanks!

In fact, we can take this approach even further, by considering how a company can use its influence to improve lives. The technical term for this is brand generosity, where a product is designed to bring not just convenience, but beauty and joy to consumers.

Use the information on this page to jumpstart careers related to marketing, advertising, branding, public relations, professional writing, journalism, design, digital media, film production, performing arts, entertainment, sports, museums, tourism, hospitality, event planning, and other creative roles.

Regardless of your educational pursuits beyond your bachelor's, it is essential that you conduct thorough research on your goals to understand the value of this kind of investment in advance.

If you are considering pursuing a career within an advertising agency, completion of advertising portfolio school can be very useful when trying to land a position. Because this is a particularly competitive path to pursue, we recommend researching programs deeply to better understand the return on investment (ROI) for your individual career goals. 041b061a72


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